The X Factor
I appeared on The X Factor pre-show as an expert pundit in November 2011 to discuss the importance of social media for the show and for its contestants. Previously, the show used celebrity blogger Perez Hilton as the pundit.
During the interview, I called out X Factor judge Simon Cowell for not being on Twitter.
“Simon, if you’re listening, join Twitter,” I said. He joined that night after my appearance on the pre-show.
— Michael Gold (@michaelgold) November 17, 2011
— Mike Rotman (@mikerotman) November 17, 2011
It’s official, I know it’s taken a while. It’s really me! We’re live in 10 minutes. I’ll keep you posted. Lots of love #iamsimon
— Simon Cowell (@SimonCowell) November 17, 2011
— Simon Ostler (@SimonOstler) November 17, 2011